Fan-centered partnerships rooted in women’s basketball culture.
Work with Backcourt Collective
Backcourt Collective helps teams, brands, and organizations engage authentically with the fan communities that sustain women’s basketball. We bring cultural insight, community expertise, and creative infrastructure to partnerships that want to reflect the real people behind the W.
How we support teams, brands, and organizations
Backcourt partners with organizations that want to grow women’s basketball in ways that honor the culture and the communities who built it.
Our work blends fan insight, cultural strategy, creative collaboration, and grassroots connection, ensuring every partnership is rooted in authenticity and real community impact.
Fan insight & cultural strategy
We help partners understand the culture of women’s basketball — the language, values, rituals, and histories that shape how fans show up. Our insights guide campaigns, initiatives, and brand decisions grounded in lived experience, not assumptions.
Community-centered engagement
We design engagement strategies that respect fan communities and build real belonging. Whether you’re activating in one city or across markets, we help you connect with fans in ways that feel human, not performative.
Creative collaboration with The Coop
We connect creatives across cities, identities, and mediums to build a national network of artists, designers, filmmakers, photographers, writers, and storytellers shaping women’s basketball culture. We co-create visuals, content, and experiences that reflect the depth and identity of the W.
Organizing & grassroots activation with The Loop
We partner with the organizers who run watch parties, group chats, events, and city-based fan communities. If you want to meet fans where they actually are, The Loop is where authentic activation begins.
Storytelling, research, and advisory
From cultural audits and narrative shaping to fan listening sessions and community research, we help partners see the ecosystem clearly, and act with intention.
Why Backcourt is different
Most sports engagement models speak to fans. Backcourt Collective builds with them. Our work is grounded in lived cultural experience, national community connection, and an approach that centers authenticity over performance. Partners work with us because we understand women’s basketball culture from the inside.
Built on lived fan expertise
Backcourt Collective is led by people who have been fans, creators, and organizers inside women’s basketball culture for years. Our insight comes from lived experience, not outside observation.
Rooted in trust and community relationships
We grow through long-standing relationships with fans, creatives, and organizers across cities. That trust allows us to move thoughtfully, responsibly, and in ways that actually serve the community.
National reach, locally grounded
Backcourt connects fan communities across the country while staying rooted in local culture and context. We believe national growth only works when it strengthens, not replaces, what already exists on the ground.
Creative and organizing infrastructure you can’t find elsewhere
We build systems that support both cultural creation and community organizing — from creative collectives to organizing hubs. This infrastructure turns individual passion into shared power.
A fan-first, equity-centered philosophy
Fans are not an audience to extract from, but partners to build with. Every decision we make centers access, equity, and the people who have sustained the culture long before it was profitable.
Are we a good fit?
Backcourt partners with organizations that want to engage women’s basketball communities with care, intention, and respect. Our best collaborations happen with people who understand that fan labor, creative labor, and organizing labor are cultural labor, and deserve to be treated that way.
- Teams, brands, and organizations who respect the communities sustaining women’s basketball
- Partners committed to equity, access, and long-term relationship building
- Brands aligned with the values and lived culture of the W
- Collaborators who want to create work that is authentic, fan-centered, and culturally grounded
- Performative or one-off campaigns with no community grounding
- Partnerships that extract from fan culture instead of supporting it
- Engagement strategies built on trend-chasing or short-term hype
- Projects seeking “influencer-style” visibility rather than cultural integrity
Let’s build something meaningful together
Backcourt partners with teams, brands, media organizations, and community groups who want to engage women’s basketball fans with authenticity, equity, and intention.
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