A collective built by fans, for the future of women’s basketball.
Backcourt Collective strengthens the ecosystem of women’s basketball by connecting the people who keep the culture alive. This is where fans, creatives, and organizers come together to build something bigger than themselves.
We give you the tools, community, and visibility to grow the culture together. Whether you create, organize, or simply love the game, you belong in the collective shaping its future.
Building the future of women’s basketball culture with its fans
Backcourt Collective strengthens the ecosystem of women’s basketball by connecting the fans, creatives, and organizers who sustain its culture.
We bridge grassroots community power with the institutions shaping the game, making sure women’s basketball grows with its people, not away from them.
Rooted in lived experience and collective care, Backcourt exists to honor the communities who built the culture and ensure they help define its future.
Be part of the collective shaping the future of women’s basketball.
We’re empowering the ecosystem behind women’s basketball culture
You are the people who love women’s basketball. Deeply. The people who built community, kept the game alive, and shaped its identity long before the spotlight arrived. Whether you show up in arenas, sports bars, living rooms, group chats, or comment sections, you are the foundation of the ecosystem we are growing together.
You are the artists, designers, photographers, writers, podcasters, makers, and storytellers whose work documents, imagines, and expands the culture of the W. Your creative labor is cultural labor, and Backcourt exists to make sure it’s recognized, supported, and connected to opportunity.
You are the community leaders: the hosts, connectors, moderators, and caretakers who gather fans, build belonging, and keep local culture thriving. Your work is the invisible infrastructure of fandom, and Backcourt is here to strengthen it, sustain it, and amplify its impact across cities.
What powers Backcourt Collective and you
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The Sub-Collectives
A home for the creatives and organizers shaping women’s basketball culture. These are focused communities within Backcourt Collective that bring together people with shared skills, community roles, or creative practices to connect, collaborate, learn, build power, and shape the culture and future of women’s basketball together.
Who it’s for
- Artists, designers, photographers, illustrators, writers, podcasters, filmmakers, makers, and storytellers who center women’s basketball and WNBA culture in their work.
What it provides
- A national creative home with visibility, collaboration, skill-sharing, and collective support, designed to uplift fan creatives and strengthen the cultural identity of the W. Here, we use collective power to access spaces historically closed to us.
What you’ll find inside
- Bi-weekly co-working sessions, peer-led workshops, guest speakers, collaborative creative projects, a shared resource library, and opportunities for visibility and creative growth.
Who it’s for
- Fan group founders, community leaders, organizers, watch-party hosts, local event organizers, and anyone bringing fans together and building a local women’s basketball fan community.
What it provides
- The tools, support, and shared knowledge needed to grow fan communities sustainably, with solidarity, leadership development, and national connection.
What you’ll find inside
- Monthly organizer circles, resource libraries, event templates, safety/inclusion guides, peer-led workshops, cross-city collaboration, and opportunities for advocacy and visibility.
Why we center fans in the future of women’s basketball
Women’s basketball didn’t grow because institutions invested in it. It grew because fans did. Every watch party, mural, zine, thread, meetup, jersey, playlist, and group chat has been cultural labor: the work of people who keep the spirit of the W alive and evolving.
Fan labor is creative labor. Organizing labor is community labor. Together, they form the invisible infrastructure that carried women’s basketball through eras of indifference, underinvestment, and erasure.
Those who built the culture deserve to shape its future.
Backcourt exists to honor that work: to recognize the fans, creatives, and organizers who built the culture from the ground up and ensure they remain central as the sport enters a new era of visibility. When growth comes, it must lift the people who sustained the game, not replace them.
Stories from the Backcourt
Our blog explores the truths, tensions, and community histories that shape the culture of women’s basketball.
Each piece goes past surface-level narratives to uncover what’s happening underneath — in the fan labor, cultural shifts, collective memory, and creative work that give the game its meaning. It’s where the deeper story of women’s basketball is documented, protected, and made whole.
COMING SOON: STORIES FROM THE BACKCOURT
Stories from the Backcourt is Backcourt Collective’s official blog — a space created to document,…
Partner with Backcourt
Backcourt Collective helps teams, brands, businesses, and organizations engage authentically with the fan communities that sustain women’s basketball culture.
With deep trust in grassroots spaces and lived experience across fan ecosystems, we bridge the gap between institutions and the people who give the game its meaning.
Our approach centers equity, community insight, and long-term connection — not performative campaigns or one-off moments.