Partner & Sponsor Deck · 2026
Built by fans.
Powered by community.
Backcourt Collective is a national network of women’s basketball creatives, community organizers, and culture-makers. We turn grassroots fan energy into collective power — connecting the people who built this culture with the brands shaping where it goes next.
85
Active members
50+
Cities
34
US states & territories
43
Interested in The Roster
32
Open to BCC publishing
PhotographersCommunity OrganizersPodcasters
WritersMerch DesignersContent Creators
Video EditorsIllustratorsGraphic Designers
ArtistsWatch Party HostsFilmmakers
Data AnalystsBrand StrategistsStorytellers
Documentary MakersApp Developers
85
Total members
50+
Unique cities
34
US states & territories
43
Interested in The Roster
32
Open to BCC publishing
Member types
Specializations (top 6)
Monthly time commitment
Social platforms
Sub-collectives
The Coop (Creatives)
57
The Loop (Organizers)
25
Engagement highlights
WNBA season ticket holders
21
Willing to lead sub-committees
10
Ready to curate weekly opp list
11
4.6/5
Avg collaboration priority score
80%+
Active on Instagram
21
WNBA season ticket holders
States & territories
Top cities
What members need most — avg priority score (1–5)
Member voices
SY
Founder
Sandra Yokley
she/her · Portland, Oregon
Cultural & Creative Strategist · Community Architect
We don’t market to fans — we build with them. Our 85 members are the culture-makers that brands struggle to reach through traditional marketing. A partnership with Backcourt Collective means authentic integration into the communities that built women’s basketball.
Partnership activation points
The Roster — creatives for branded content46
Open to publishing under BCC umbrella38
Watch party activations — unique cities46+
WNBA season ticket holder ambassadors21
Sub-committee / project team leaders10
Skill-share & workshop presenters12+
What members need from sponsors
Funding / grants / sponsorships22
Connections & networking14
Visibility & marketing support21
Brand partnership opportunities13
Media access & press credentials12
Our services
Fan Engagement & Cultural Strategy ConsultingStrategy sessions, cultural insight reports, equity-centered marketing guidance. Starting at $3,000.
Backcourt Membership & Community AccessNational fan and creative directory, collaboration boards, educational resources. Tiered membership.
Sponsorship & Partnership ProgramsCo-branded storytelling, fan insight data, connection to local and national fan communities. Custom tiers.
Ready to build with us?
85 members · 50+ cities · 34 states & territories · the community that built women’s basketball culture
Contact Backcourt Collective